ICCO is again the proud official sponsor of the Cannes Young PR Lions competition, the most robust, challenging international competition of its kind. If you are aged 30 or younger, enter your location competition and qualify for the final competition held live at the festival.

The Challenge – you’ll be briefed by a charity or NGO about their PR situation. Then you’ll have just 24 hours to shape a PR strategy that demonstrates your creative process, showing how the idea would connect with the organisation’s brand values, how it engages with the public, and builds relations with relevant stakeholders.

The Young Lions PR Competition

2021 Competition Dates

The virtual competition is virtual for the first time and will take place prior to the festival

Monday 24th May: The Briefing

Tuesday 25th May: The Pitches

Wednesday 26th May: The Judging

Winner announcement will take place in the week of Cannes Lions

View our ‘Young PR Lions Masterclass’ with previous winners…