Every year, Cannes Lions explores the value of creativity in branded communications: from product and service development to the creative strategy, execution, and impact. The five-day festival and awards provide the industry with access to new ideas, pioneering consumer research, and emerging technologies which will help make and shape popular culture.

In 2013 ICCO gathered PR agency leaders together from around the world and collectively agreed to make sure PR was adequately represented at the festival through both increased entries across all categories as well as a heightened presence at the festival.

ICCO has endeavored to foster the right conditions for PR success at Cannes Lions, collating the information and guidance to support agencies both in their entries and festival participation.

Find the top five reasons why attending Cannes represents great ROI here.

Cannes Uncovered provides agencies with tips and information ahead of the festival as well as a full and frank de-brief after Cannes.

ICCO is the global sponsor of the Young PR Lions Competition.